Fat Joe
Fat Joe is a legendary hip-hop artist, entrepreneur, and media personality known for hits like 'Lean Back' and 'What's Luv?', with a career spanning over three decades.
Fat Joe, born Joseph Antonio Cartagena, is a legendary hip-hop artist, entrepreneur, and media personality from the Bronx, New York. Known for iconic hits like 'Lean Back' and 'What's Luv?', Fat Joe has maintained a prolific career spanning over three decades. As the founder of Terror Squad Entertainment, he has been instrumental in launching the careers of other artists while building a diverse business portfolio that includes his sneaker and apparel store, UP NYC. In recent years, Fat Joe has expanded into television hosting, podcasting with 'Joe and Jada' alongside Jadakiss, and released his album 'The World Changed On Me' in 2024. In his OnTheGig interview, Fat Joe shared his hard-earned wisdom on breaking into the music industry, emphasizing the importance of authenticity, persistence, and business acumen.